WEDDING VENUE MARKETING HAS CHANGED

We’re in the era of digital relationships

where venues have to work harder than ever

to secure the show-around.

Couples used to visit 9 venues on average for a show-around in 2005. Today, it’s an average of three. Standing out in a crowded, highly-competitive market requires a more personal approach - one that serves to build and nurture the relationship between the couple and the wedding coordinator even before they’ve walked in the door.

High Quality Traffic

Web traffic is driven from a premium WeddingDates listing at the venue’s website to a bespoke landing page. Some clients opt for paid traffic via Google and Bing as well for extra exposure.

Two-Step Conversion Forms

A clever two-step form maximises conversion with all data flowing into the venue’s WeddingDates CRM system to easily track and manage leads.

Video FAQs

An email sequence is triggered, drip-feeding key information and a link to visit the a video FAQ page.

“Handwritten” Notes

Brochures are posted with a handwritten note from the wedding coordinator with a personalised invitation to attend a viewing.

Show-Around Booking Widget

The enquirer can book a viewing appointment directly with the wedding coordinator at a time convenient to them.

Remarketing Advertising

Image ads will ‘follow’ the user around the internet for up to six months if they don’t submit an enquiry first time around.

Ready to take your weddings to the next level?

Book a demo call below or contact Ciara or Adam directly.

Ciara Crossan
CEO | WeddingDates
+353 (87) 957 7733
ciara@weddingdates.co.uk
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